Lagos — The richness and diversity of Nigeria’s cultural and creative industries have gained scholarly spotlight in a newly published Routledge volume titled, “Nigeria’s Cultural and Creative Industries: Perspectives, Problems and Prospects.”
Edited by Pan-Atlantic University’s leading media and humanities scholars, this 304-page book provides a multidimensional exploration of the sectors that pulse through Nigeria’s music, film, fashion, arts, publishing, and tourism.
The volume brings together 17 chapters from prominent academics, creative practitioners, and policy experts who dive into the heart of Nigeria’s creative economy. From Nollywood’s storytelling prowess to the evolving digital media landscape, the book examines both celebrated and underexplored cultural sectors like advertising in the digital age and architectural creativity.
Introductory chapters establish conceptual frameworks while later sections propose policy roadmaps and education strategies designed to nurture Nigeria’s creative talents and infrastructure. The final chapter offers practical pathways for growth, resonating strongly with government and creative industry leaders alike.
Nigeria’s Honourable Minister of Art, Culture, Tourism and the Creative Economy Barr. Hannatu Musa Musawa lauds the volume for its thorough critique and forward-thinking approach toward building a resilient creative sector.
University of Ibadan’s Professor Hyginus Ekwuazi describes it as a “highly readable” and valuable contribution to cultural scholarship, while filmmaker Femi Odugbemi emphasizes the book’s blend of cultural identity with economic development goals.
This pioneering publication further cements Pan-Atlantic University’s role as a hub for creative scholarship and practice in Nigeria. It invites readers to see Nigeria’s cultural and creative industries not only as expressions of identity but as powerful engines for transformation and innovation.
The book is available now on Routledge and major online bookshops.
